About us
A consulting firm that stays until the thing actually works
Four hundred people across 22 markets, organised into small teams with end-to-end ownership of the outcome they promised.



Our thesis
We believe the best technology decisions are made by people who understand the work, supported by machines that never forget it.
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People on staff
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Markets served
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Technology partners
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% outcome-linked fees
How we got here
Ten years, one operating idea
Founded in Rotterdam
Three operators and one thesis: most analytics problems are really management problems.
First automation practice
We stopped writing recommendations and started shipping the workflows behind them.
Decision science group
A dedicated team for forecasting, decision records and the rituals around them.
140 technology partners
Enough coverage to pick tools on merit rather than on what we already knew.
Four hundred people, 22 markets
Still organised around small teams with end-to-end ownership.
The people
Small teams, senior hands
Mei-Lin Chow
Principal, Decision Science
Karim Haddad
Partner, Operations
Valentina Ruiz
Head of Analytics
Samuel Adeyemi
Director, Data Platform
Ratna Wijaya
Partner, Transformation
Dana Oyelaran
Head of Automation
Ilse Brandt
Principal, Experience
Arun Raghunathan
Director, Research
How we work
Three rules we don't bend
Say the number
Estimates without a number are opinions. We commit to figures and revise them in public.
Ship the boring half
Strategy that nobody operationalises is a document. We stay until the workflow runs.
Leave it teachable
Every engagement ends with your team able to run what we built without us.
Offices in Rotterdam, Lisbon, Toronto, Nairobi and Singapore.
See open rolesLet's find the two decisions worth changing
Let's find the two decisions worth changing
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