About us

A consulting firm that stays until the thing actually works

Four hundred people across 22 markets, organised into small teams with end-to-end ownership of the outcome they promised.

Our thesis

We believe the best technology decisions are made by people who understand the work, supported by machines that never forget it.

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People on staff

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Markets served

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Technology partners

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% outcome-linked fees

How we got here

Ten years, one operating idea

2016

Founded in Rotterdam

Three operators and one thesis: most analytics problems are really management problems.

2018

First automation practice

We stopped writing recommendations and started shipping the workflows behind them.

2021

Decision science group

A dedicated team for forecasting, decision records and the rituals around them.

2024

140 technology partners

Enough coverage to pick tools on merit rather than on what we already knew.

2026

Four hundred people, 22 markets

Still organised around small teams with end-to-end ownership.

The people

Small teams, senior hands

Mei-Lin Chow

Principal, Decision Science

Karim Haddad

Partner, Operations

Valentina Ruiz

Head of Analytics

Samuel Adeyemi

Director, Data Platform

Ratna Wijaya

Partner, Transformation

Dana Oyelaran

Head of Automation

Ilse Brandt

Principal, Experience

Arun Raghunathan

Director, Research

How we work

Three rules we don't bend

Say the number

Estimates without a number are opinions. We commit to figures and revise them in public.

Ship the boring half

Strategy that nobody operationalises is a document. We stay until the workflow runs.

Leave it teachable

Every engagement ends with your team able to run what we built without us.

Offices in Rotterdam, Lisbon, Toronto, Nairobi and Singapore.

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Trusted by over 4,200 teams

Let's find the two decisions worth changing

Let's find the two decisions worth changing

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